DO WE DO?
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.
A GUIDE TO YOUR BRAND PROCESS
This is a map to branding. As you can see there's so much more to brand identity than just a logo.